25 questions to ask your (potential) app developer
5 HABITS OF GREAT APP DEVELOPERS
25 questions to ask your app developer
6 must-have features for your mobile app
No mobile app is the same, but there are a handful of features that you’ll find in all successful launches. Professional app development is all about solving the user’s problem so well that they’ll want to come back to your app over and over again. Keep reading to find out what Calm Experts guarantees to all of their clients when developing a gorgeous, user-friendly mobile app.
More often than not, your user base utilizes a variety of smartphones across a multitude of operating systems. Building a mobile app with universal compatibility should be top of mind for any business that is serious about product excellence. The fact is, your user will judge the value of your app based on how the user experience translates to their operating system. Functionality is a cross-platform priority for all user types, so stress the importance of eliminating any experiential gaps for users that run older versions of Android or iOS.
The ability to connect to any API sounds nice in the planning stages, but what’s more important is your app developer’s understanding of what APIs will accelerate growth and activate user engagement – and their ability to have them implemented on day one. APIs can transform productivity and enable a one-of-a kind integrated experience that can single-handedly win customers over – especially if you install the right ones. It could be a payment app that simplifies the checkout process for premium users, or a crash tracker like Crashlytics that can expedite bug fixes. Maybe your business needs a top-notch marketing API like Tapstream to address bottlenecks in user acquisition; you might need a combination of all three use cases. Whatever role APIs can play in your deployment, you must set expectations of using them as a core value-add with your development partner.
The words data and analytics are thrown around so often that they’ve lost a lot of meaning to businesses who genuinely need them to improve decision making. With the right data toolset, you can uncover the most critical conversion components that demonstrate value to your users very early on in your launch cycle. Using Google Optimize and Google Analytics, you can run A/B tests on headlines, icons, and other in-app elements without countless manual updates to your app. It’s a great package for measuring performance – as long as your developer knows how to leverage it. Localytics is a cloud-based PaaS (platform as a service) that identifies business problems and presents recommendations on things like drop-offs, low conversion rates, and low retention. Successful apps and app-driven businesses know exactly how data and analytics can bridge the performance gap, and maximize their tools to great effect. If you’re serious about deploying a value-driven mobile app, you must ensure that you’re utilizing effective data and analytics tools.
Whether you’re launching in a region that speaks multiple languages, or going global – you must design localized versions for each segment of your user base. In a city like Montréal, this means having English and Quebecois French interfaces, and conducting tests with native speakers to guarantee a natural user experience. Businesses that want to offer a truly bespoke experience to each user type should also research the areas they’re launching in, to understand the local trends and preferences they have for an app’s content and features. The more thorough you are in your research, the better your interface will perform.
The sign-in process should be the simplest step in the user
journey – but it also happens to be one of the most important for retaining new users. If your app is difficult to log into, or creates a lot of headache for the user as they try to authenticate themselves, it’s enough to turn them off from your product completely. Pro tip: offer a familiar authentication system like Google, or Facebook that can lessen the burden of the onboarding process for new users. It’s also important to use something with a smaller learning curve for security purposes, because a lot of them already have built-in repositories for sensitive user data. Building a brand new authentication infrastructure will add complexity to your launch, so talk with your developer to find the most effective strategy for sign-ins.
Everybody with a smartphone has experienced the frustration that comes with those irksome notification pop-ups every time an app launches.
Well, it doesn’t have to be this way. By enabling users to customize how the app interacts with them when they aren’t using it, you are adding value through functionality.
Consider user intent when designing any type of notification – the more personalized, the better. Upon tapping a notification, your app should take users to the exact location within the app where they can take action on it. High priority notifications should use the LED function, whereas others should not. Use unique icons for your notifications so it always gets your users attention, but give your users control over what they are notified for. This will go a long way in communicating the quality of your offering to your user base.
Choosing an app developer can be daunting. To do it right, you must consider a candidate’s experience, approach, and their capability to work seamlessly within your company’s infrastructure, budget, and timeline.
As you venture further into your decision-making process, remember to ask yourself some essential questions:
Beyond a mobile app, what do I really need?
What are my deal-breakers?
Can they move at our pace?
Can I truly count on them to deliver?
Start by answering these, and you’ll begin to understand what the perfect partner looks like. Sometimes it’s not the most expensive, or the most experienced choice who can give you the most personalized solution at your expense level. Keep all options in play, and follow our playbook if you need help with keeping the process in motion.
And most importantly, pick someone with enthusiasm. That’s often the biggest indicator of a successful partnership.
To your health,
The Calm Experts Team